Privacy policy
Last updated: 19 August 2026
This Privacy Policy explains how Jaimie Baby (“we”, “us” or “our”) collects, uses and discloses personal data when you visit jaimiebaby.com, make a purchase, contact us or otherwise use our services.
Personal data we collect
Depending on how you interact with us, we may collect:
- contact and delivery details, such as your name, email address, telephone number, billing address and shipping address;
- order and transaction information, including products purchased, order history and payment status;
- account information and preferences;
- messages, support enquiries, reviews or other information you choose to provide; and
- device and usage information, such as IP address, browser type, device identifiers, pages viewed, referring pages and cookie or similar-technology data.
Payments are handled by Shopify and payment-service providers. We do not receive or store your complete payment-card number.
How we collect personal data
We collect personal data directly from you, automatically through our website and cookies, and from service providers that help us operate our store, process payments, prevent fraud, deliver orders, provide customer support, measure performance or market our products.
How we use personal data
We may use personal data to:
- process payments, fulfil and deliver orders, and provide order updates;
- respond to enquiries, returns, refunds and other customer-service requests;
- operate, secure, troubleshoot and improve our website and services;
- detect and prevent fraud, abuse and security incidents;
- maintain business, tax and transaction records and comply with legal obligations;
- send marketing communications where you have consented or where otherwise permitted by law; and
- measure the effectiveness of our website, advertising and promotions.
How we disclose personal data
We may disclose personal data where reasonably necessary to Shopify, payment processors, delivery and logistics providers, website and app providers, analytics and advertising providers, professional advisers, regulators or authorities, and other service providers acting for us. We may also disclose information in connection with a business reorganisation or transfer, or where required or permitted by law.
We do not sell personal data for money.
Shopify and overseas processing
Our store is hosted by Shopify. Shopify and some of our service providers may process information outside Singapore. Where personal data is transferred overseas, we take reasonable steps to ensure that it receives a standard of protection comparable to that required under Singapore’s Personal Data Protection Act 2012 (“PDPA”), where applicable.
Cookies and similar technologies
We and our service providers use cookies and similar technologies to keep the store working, remember preferences, understand website usage, prevent fraud and support advertising. You can manage cookies through your browser or the privacy choices made available on our website. Blocking some cookies may affect store functions such as the cart or checkout.
Marketing choices
You may unsubscribe from marketing emails using the unsubscribe link in the message or by contacting us. You may withdraw consent to optional uses of your personal data by giving us reasonable notice. Withdrawal does not affect processing already carried out and may affect services that require the relevant information.
Retention and security
We retain personal data only for as long as reasonably necessary for the purposes described above, including legal, accounting, fraud-prevention and dispute-resolution requirements. We use reasonable administrative, technical and organisational safeguards, but no method of transmission or storage is completely secure.
Access and correction
Subject to the PDPA and applicable exceptions, you may request access to personal data we hold about you, information about how it has been used or disclosed, or correction of inaccurate or incomplete personal data. We may need to verify your identity before processing a request.
Children
Our store sells products for families but is intended for purchases by adults. We do not knowingly collect personal data directly from children without appropriate consent. If you believe a child has provided personal data to us, please contact us.
Changes to this policy
We may update this policy to reflect changes to our practices, technology or legal requirements. The updated version will be posted on this page with a revised “Last updated” date.
Contact and complaints
For privacy questions, access or correction requests, consent-withdrawal requests or complaints, email customerservice@jaimiebaby.com with the subject “Privacy request”. Please contact us first so that we can review and respond to your concern. You may also find information about Singapore data-protection rights on the Personal Data Protection Commission website.